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The Hidden Persuaders – The Original Mad Men?

While having a clear out, I rediscovered a book I used to write my dissertation - The Hidden Persuaders, first published in 1957, by...

A Decade of Digital

As November 2016 drew to a close, something struck me... I've been working in digital marketing for 10 years. I've been pixel-pushin' for a decade! To...

5 Things I’ve Learned In 3 Months Of SaaS Marketing

3 months ago I left the hotel marketing world behind me, embarking on a new career challenge as Marketing Manager within a SaaS (Software-as-a-Service)...